How I Added $240,000/Month To MSection - Headery Revenue Re-Selling Leads To My Agents
Learn the business model that added $70k/w with no additional employees or contractors to my life insurance agency.
Over the last year and a half, I’ve generated over 100,000 high-intent life insurance leads.
Some of those leads I sold for $20. Others for $25. And depending on the type, some even went for $30.
I used the exact same leads to also scale my own life insurance agency.
No products. No software. No service. Just leads — distributed through a system that worked.
If you do the math, that’s a couple million in sales.
Here's the sales from 1 week (March 21 - March 28, 2025)
Sales Overview Dashboard - Source: Stripe
And here’s the kicker:
I did it all without any additional employees. Not one contractor. No cold calling. No client chasing.
Just a tight model. A reliable traffic system. And a few qualified partners buying leads from me week after week.
In this doc I will share how you can implement this, step by step.
🤔 Why am I sharing this?
The answer is simple:
I want to double down.
I want to focus 100% of my energy on generating the best life insurance leads in the market. But I don’t want to build a call center. I don’t want to manage 100 clients.
I want leverage. And that leverage comes from working with smart agency owners — people who already have agents asking them for leads every single day.
If I give you the system — the fulfillment, the product, the backend — you can plug in and:
- Sell leads to your agents
- Mark them up with profit
- Let your agents close deals and earn overrides
You win. They win. I win.
And we all get to scale without chaos.
🔄 The Model
Here’s what it looks like:
You get access to a private, branded lead portal
You decide how much you want to sell the leads for
Your agents log in, place orders
We fulfill everything behind the scenes
You keep the profit
We’ve already done this inside our agency — and added $70,000/week in revenue doing nothing but letting our agents buy leads from us.
1. Establish the Channel: Centralize Your Lead Offering
You already have a market.
Your agents.
Now you need a way to centralize communication and create a buying experience for them.This means:
Launching a weekly Zoom to explain the lead system
Sending weekly email blasts about available leads
Creating a pinned group chat post with the link to your lead portal
Adding it to onboarding SOPs for new agents
Most agencies fail here — not because they don’t have agents, but because they don’t communicate effectively.
You need to position this as your internal lead program, and you need to do it consistently.
2. Get Your First 5 Agents to Buy
Once you have the system in place, your first goal is getting 5 agents to place an order.
Here’s how you can do it:
Present the offer during a team Zoom
DM your 5 most active agents with a promo code
Offer a 10-lead trial to test the system
I also have a list of 7 proven methods for onboarding your first 5 agent buyers — we share it with all partners.
Revenue Breakdown per Agent:
Let’s say each agent buys 50 Veteran leads/week at $25:
Revenue = $1,250/agent
5 agents = $6,250/week
Cost at $15/lead = $3,750
Profit = $2,500/week just from your first 5 agents
3. Deliver the Leads. Keep It Simple. Repeat.
Once your agents order — we take over.
Every partner gets access to our white-labeled lead portal:
Your agents select lead type, state, and volume
Fill out a short form and complete payment
Our backend team gets notified instantly
We deliver:
Real-time SMS lead drops to your agents
A live Google Sheet with all details
CRM integration if you have one
Lead quality matters more than anything.
If your agents get qualified, high-converting leads, they will reorder again and again — and happily pay more.
4. Stack Recurring Lead Profits + Override Income
This is where the magic happens.
As your agents buy leads and close deals, you profit twice:
On the markup of every lead you resell
On the override commissions from their sales
You’re now making backend profit AND growing your team’s production — without doing any extra work.Use that cashflow to:
Fund recruiting
Buy more leads
Build your agency faster
You’ve now built a passive revenue engine inside your existing team.
5. Scale Profit by Controlling the Supply Chain
Once you’ve built a consistent lead-selling flow to your agents… it’s time to scale LTV and profit per agent.
How?
Increase lead quality (better ad creative, targeting, hooks)
Add upsells (scripts, call recordings, CRM access)
Create incentive-based promos to increase order size
The real scale happens when you control the leads AND the product being sold.
That’s what companies like AssuranceIQ did before selling to Prudential for $2.35 billion.
They weren’t just another agency.
They owned the pipeline.
So can you.
📈 Does This Really Work?
Yes — not just for us, but for every major player in this industry.
This is the exact model used by:
LendingTree – $673M/year
EverQuote – $269M/year
NerdWallet – $539M/year
CreditKarma – $1.6B/yearGoCompare – acquired for $793M
MoneySuperMarket – £432M/year
What do they all do? They generate leads. They sell them.
They control the distribution.
You’re just doing it inside your own agency — with our backend team powering everything.
This works.
And it scales.
📦 What You Get
A custom portal branded to your agency
Access to all ARPA lead types at wholesale pricing
Full backend fulfillment and delivery
Support documents + onboarding for your agents
Our Slack channel for partners only + flash promos
We’ve spent over $400,000 on ads.
We know what converts.
We’ve delivered over 100,000 leads.
We know how to fulfill.
Now we want to give you the frontend.
✅ Who This Is For
This is for you if:
You run a life insurance agency with 3+ agents
Your agents are constantly asking for leads
You want to add $10k–$50k/month in backend profit
You want leverage, not more labor
Not for:
Solopreneurs without a team
People who want "plug and pray" success
Anyone allergic to money
📅 Final Word: Let’s Grow Together
This system changed my life. And now I want to scale it the right way.
Not with 100 clients.
Not with a sales team.
But with 5–10 smart agency partners who want a revenue engine inside their own brand.
If you're serious about building a profit machine inside your agency without the overhead — apply below.
❓ FAQ
Q: Do I have to fulfill or manage the leads myself?
A: Nope. We do it all. Your agents just receive what they ordered.
Q: Is the portal white-labeled?
A: Yes. Your logo, your branding, your pricing.
Q: How fast is delivery?
A: Real-time for Meta leads. Within 24 hours for survey/bulk.
Q: Can I set my own lead prices?
A: 100%. You own the margin. We just provide the backend.
Q: Do I need experience?
A: Not at all. If you know how to run a team, we’ll show you the rest.
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